SM Entertainment is under fire after accusations NCT WISH's recent content plagiarizes BTS. The controversy erupted online April 21.
Fans and netizens are comparing specific creative elements, alleging direct copying. The phrase 'They ain't even trying to hide it...' is trending.
According to Koreaboo, the allegations center on visual and conceptual similarities, sparking intense debate across social media platforms.
No official statement has been released by SM Entertainment or HYBE (BTS's label) regarding the accusations as of this report.
The timing is sensitive, with both NCT WISH promoting and BTS members in military service. The fan reaction has been swift and severe.
The story is developing. Follow the source for updates on this brewing industry controversy.